We started this because too many good businesses hear no

Ellie brings over 25 years of experience in lending, sales, and business ownership. That includes years as a mortgage loan officer at Wells Fargo, earning the Top Rookie Award and holding a 99% pull-through rate, and later as broker-owner of an independent mortgage origination company.

Two things came out of that career: knowing how to structure a deal so it actually gets approved, and knowing how to build real relationships with lenders. Ellie has applied both directly to Go To Equipment Finance, building a lender panel that spans startup financing through the strongest credit tiers, so there’s rarely a business he can’t find a real path forward for.

Being a business owner matters here too. When you call, you’re talking to someone who has made payroll, signed for equipment, and sweated a slow month.

Traditional lenders are built to say no. Two years in business, a clean credit score, strong financials — miss one box and the file gets declined without a conversation. That leaves out a huge share of the businesses actually driving the economy.

We focus on the owners who get told no everywhere else: startups, newer businesses, credit-challenged owners, and minority, women, and veteran-owned operations. Not as a marketing line — it’s who calls us, and it’s who we built our lender panel to serve.

Because we’re a broker, not a bank, we’re not stuck with one credit box. We shop a full panel of lenders and place deals from strong A-paper credit all the way down through startup and credit-challenged programs. If one lender passes, we go to the next one — until we find the yes.